Brand Identity Strategy & Design
I care deeply about making work that earns people’s attention rather than assuming we’re entitled to it. I get curious before I get creative. I listen, ask a lot of questions, look for the thing underneath the obvious thing, and figure out why the work should matter to the person on the other side of it.
People are complicated, skeptical, funny, emotional, distracted humans before they are ever “consumers.”
When your brand has something to say but hasn’t quite figured out how to say it or keeps sounding suspiciously like everyone else.
Brand Strategy
If you have a campaigns, launches, photoshoots, or brand refreshes that need a point of view people can connect with.I shape the visual direction, direct the work, and bring in the right creative partners when the idea needs more hands.
Art Direction
If you need someone to come in and get deeply curious, uncover overlooked opportunities, and shape more inclusive brand and creative decisions I’m your gay! If you’re looking for someone to bring you all the answer (and I mean this with love), this is not a safe space for you.
Consulting
“I hope you do sit with how profound it is for me to have worked with a multi million dollar firm that has all the tools and missed the mark. You have a gift and I am so thankful to you.”
❋ Erin McClarty PLLC. Design, Consulting, Strategy, and Legal PracticeThe Works
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The Works ❋
Shiny Thingz Studio
Hot Gay & Sad (Sometimes) Podcast
Case studies coming soon
