OPEN FOR WORK
OPEN FOR WORK
A creative studio bringing brands closer to the people they’re meant to serve
People are complicated, skeptical, funny, emotional, distracted humans before they are ever “consumers.”
I care deeply about making work that earns people’s attention rather than assuming we’re entitled to it. I get curious before I get creative. I listen, ask a lot of questions, look for the thing underneath the obvious thing, and figure out why the work should matter to the person on the other side of it.
Brand strategy & art direction for The Super Cool
AKA brands with something real to say and no interest in looking/sounding/showing up like everyone else.
When your brand has something to say but hasn’t quite figured out how to say it or keeps sounding suspiciously like everyone else.
Brand Strategy
If you have a campaigns, launches, photoshoots, or brand refreshes that need a point of view people can connect with.I shape the visual direction, direct the work, and bring in the right creative partners when the idea needs more hands.
Art Direction
If you need someone to come in and get deeply curious, uncover overlooked opportunities, and shape more inclusive brand and creative decisions I’m your gay! If you’re looking for someone to bring you all the answer (and I mean this with love), this is not a safe space for you.
Consulting
Upcoming projects
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Upcoming projects ❋
Shiny Thingz photoshoot
I’m making it official with a photoshoot exploring the visual world of Shiny Thingz. I’m building something editorial, slightly weird, campy, and that somehow incorporates all of my passions into one.
Brand identity for BurningBrooklyn
BurningBrooklyn (or BB to her friends) is a secondhand vintage brand built on the belief that everybody deserves clothes they feel hot in.
Unofficial “dealer” music video
I’m currently moving across the country and making the best of it. I am shooting an unofficial music video for “dealer” by Lola Young. The vibes are 80’s coming of age and “mom you just don’t get it.”
“I hope you do sit with how profound it is for me to have worked with a multi million dollar firm that has all the tools and missed the mark. You have a gift and I am so thankful to you.”
❋ Erin McClarty PLLC. Design, Consulting, Strategy, and Legal Practice